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  • Talma Gotteiner

New Foods: Something for Everyone

Updated: Aug 4, 2020

Hi there,

I received such an eclectic assortment so I'm pretty sure everyone will find something that they like. The new foods in my review include the following:

  • 'Puffed Buckwheat Cakes' by NiliFood

  • 'Pizza Sauce' by 'Neptune'

  • 'Organic Mayonnaise' by 'Tvuot'

  • 'Natureza - Frozen Organic Acai Purée' by 'Rotzim et HaTeva'

'Puffed Buckwheat Cakes' by NiliFood

The "Nilifood' natural superfood brand is launching special flavors of puffed buckwheat cakes: "Puffed Buckwheat Cakes with Spirulina" and "Puffed Buckwheat Cakes with Turmeric". The puffed buckwheat cakes were developed by Dr. Akiva Zanber and contain only buckwheat (98%) and turmeric or spirulina (2%)! They are manufactured in Israel by the "Zanbar" company and are free of salt, preservatives, artificial ingredients, food coloring, oil or artificial sweeteners.

The puffed cakes are manufactured by a special technology that preserves the nutritional values ​​of its components (buckwheat and turmeric or spirolina). Each packaging contains 5 smaller airtight packages with 4 cakes each. Buckwheat cakess contain about 65% more protein than rice cakes.

The buckwheat cakes are crispy and delicious, and can be eaten with a variety of spreads and toppings including: cheeses, tahini, avocado, chickpeas, pastrami, tuna, vegetables, hard-boiled eggs, butter, jam and more.

The buckwheat cakes are available in the Rami Levy, Yohananof and Nizat Haduvdevan chain stores as well as and nature stores.

KOSHER CERTIFICATE: Parve under the supervision of the Megiddo Rabbinate.

PRICE: 13 NIS per 130g packaging.

New Foods: Something for Everyone
Credit: Nilifood

'Pizza Sauce' by 'Neptune'

Neptune Company (1980), that specializes in the development, production and marketing of spices, seasonings, spreads and sauces, has issued a new 'Pizza Sauce', useful for preparation of a variety of delicious dishes such as the recipe provided below for 'Pizza Roses'.

The sauce contains, among other things: tomato concentrate, oregano, thyme, basil and canola oil and is free of monosodium glutamate, food coloring or preservatives.

Available at the following chain stores: Bitan Wines, Hazi Hinam, Yesh, Fresh Market, Mehadrin Market and in private stores around the country.

KOSHER CERTIFICATE: Parve, under the supervision of the Ultra-Orthodox community of Jerusalem and the Chief Rabbinate of Be'er Sheva.

PRICE: 12.90 NIS for a bottle weighing 330 grams.

Pizza Roses


  • 1 package of Malawach, a Yemenite flatbread (thaw for a few minutes)

  • 1 bottle of Neptune's Pizza Sauce

  • 2 cups yellow cheese (preferably grated mozzarella)

  • 1 whisked egg

  • Sesame seeds

  • Extra virgin olive oil


  • Preheat (about 10 minutes) the oven to 180 °C.

  • Place a baking sheet on a working surface, brush it with a little olive oil and place a malawach on top. Spread a little olive oil over the malawcah as well. Lay over more baking paper, and roll out slightly.

  • Remove the top baking paper. Spread the malawach with pizza sauce and sprinkle the mozzarella. Roll the malawah into a roulade and freeze for about 10 minutes.

  • Remove from the freezer and cut the roulade into slices 1.5 - 2 cm thick.

  • Place the slices in a baking pan lined with baking paper, within reasonable spacing. Spread the roses with whisked egg, and sprinkle with more yellow cheese and sesame seeds.

  • Bake 25-30 minutes, until golden brown

** Repeat the steps with more Malawach leaves, as needed.

** Variations: Add slices of fried mushrooms or olives, before rolling into a roulade.

New Foods: Something for Everyone
Credit: Michael Katz

'Organic Mayonnaise by 'Tvuot'

Tvuot is launching an organic mayonnaise, made from pasteurized eggs with no preservatives, food coloring or added sugar to be used as a base for making a variety of sauces and spreads.

Mayonnaise is a spread of French origin that is used as a base for various types of sauces and cold spreads. Common uses include its use as an accompanying sauce for French fries, cold meats or hard-boiled eggs, as a basic spread for sandwiches, part of a vegetable, potato or tuna salad seasoning and for enrichment of hot dishes.

Tvuot's 'Organic Mayonnaise' contains, among other things: sunflower oil, egg yolk, apple cider vinegar, mustard seeds, salt, white pepper, wheat syrup and rosemary extract. Refrigerate and use within 3 months of opening.

Available in the marketing chains, nature stores and select stores around the country.

KOSHER CERTIFICATE: Kosher Parve under the supervision of the Chief Rabbinate of Israel and under the supervision of Rabbi Maor.

PRICE: 16.90 NIS for a packaging weighing 370 mL.

'Tvuot' has provided recipes for a few Mayonnaise based spreads.

Pesto Mayonnaise


  • 5 tablespoons Tvuot's 'Organic Mayonnaise'

  • 2.5 teaspoons quality pesto sauce

  • 1 teaspoon lemon juice


  • Mix and serve.

Garlic Mayonnaise


  • 5 tablespoons Tvuot's 'Organic Mayonnaise'

  • 3-4 cloves of crushed garlic

  • Variation: add 1 tablespoon of chopped dill.


  • Mix and serve.

Sriracha Mayonnaise


  • 5 tablespoons Tvuot's 'Organic Mayonnaise'

  • 1 clove of crushed garlic

  • 2 teaspoons of hot sriracha sauce

  • 2 teaspoons lemon juice

  • 1 tablespoon warm water


  • Mix and serve.

New Foods: Something for Everyone
Credit: Eyal Keren

'Natureza - Frozen Organic Acai Purée' by 'Rotzim et HaTeva'

Those who have been to South America may remember with longing the wonderful taste of the acai fruit smoothies. Those who haven't can now taste what its all about. The 'Rotzim et HaTeva' company is introducing Natureza - a frozen Acai purée, straight from Brazil - to make healthy, shakes, smoothies, juices, ice creams and desserts full of flavor and nutritional value.

The acai is a tropical palm tree that grows in South and Central America. Its fruit is purple and due to its high nutritional value is considered a super-fruit. Among other things, the fruit is rich in antioxidants, dietary fiber, amino acids, omega 3, 6 and 9, vitamins, C A and group B, minerals such as calcium, iron, phosphorus, zinc and more.

The exotic fruit purée manages to retain its special taste, which is why it is snatched from the shelves! Keep frozen until use. Do not freeze after thawing.

Available in marketing chain stores and nature stores.

KOSHER CERTIFICATE: Kosher under the supervision of the BDK Sao Paulo Kashrut Court and with the approval of the Chief Rabbinate of Israel.

PRICE: 10.90-11.90 NIS per 100g packaging.

'Rotzim et HaTeva' have provided a smoothie recipe.

Acai Banana Smoothie


  • 50 mL apple juice

  • 1 'Natureza Frozen Acai purée' broken into pieces

  • 1/2 frozen sliced banana

  • 2 pitted dates or 1 tablespoon date syrup

  • 4 - 5 crushed cubes of ice

  • 1 teaspoon almond butter


  • Blend sequentially, at a low intensity, until a uniform texture is obtained.

  • Pour into a bowl and sprinkle with fresh slices of banana.

  • You can add ice cream, yogurt, additional fruit cubes, granola and more.

Para saúde!

New Foods: Something for Everyone
Credit: Liran Agassi



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