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  • Talma Gotteiner

Tel-Aviv Museum of Art: Opening of the New Younes and Soraya Nazarian Family Experiential Center

Hi there,

The new Younes & Soraya Nazarian Family Experiential Center opened at the Tel Aviv Museum of Art (Main Building, lower level) this summer. It features interactive exhibitions, activities and craft workshops for toddlers, children, youths and adults.

The Center offers visitors of all ages a variety of original and creative activities, with hands-on experiences that apply various senses. The Center comprises galleries with exhibitions for the whole family, a workshop area and interactive activities, an active community wall, an audio guide for adults and children, and more. Visitors are provided with tools that aim to enrich the visit to the galleries and make it into a family experience, enabling adults and children alike to feel comfortable when facing a work of art.

In addition, the aim is to allow new populations to consume art and enjoy the visit to the gallery. The new Center seeks, by its very role, to merge together the various communities that consume art in different frequencies and different modes, and invites people and communities that have not dealt with art to come, see, experience, research and create.

Tel-Aviv Museum of Art: The New Younes and Soraya Nazarian Family Experiential Center Opening

Clockwise from left: Doron Rabina, TAMA Chief Curator and Shani Almog, Director, Education Dept.

There are a few opening exhibitions at the new Younes & Soraya Nazarian Family Experiential Center:

Tangram: Complex Shapes Curator: Naama Bar-Or | Designers: Debora Pinto Fdeda, Stav Dror, Liran Messer This exhibition features 'Warm Shadow', a soft sculpture installation by Shachar (Freddy) Kislev based on the Monument of the Negev Brigade, where children can climb, crawl and sit; and an interactive sculptural environment where geometrical elements are used to build three- dimensional forms of silhouettes attached to the walls and the floor. The exhibition is supported by the British Friends of the Art Museums of Israel. The Show Has No Closing Date.

The exhibition is comprised of two parts: the first is the installation by artist Shachar (Freddy) Kislev, Warm Shadow, based on Dani Karavan's Monument of the Negev Brigade. Kislev created a sculptural variation of soft play areas where children can climb, crawl, sit and relax. The second part is an array of large cubes of various geometric shapes that allow interactive activities of thought and sculptural play.

Tel-Aviv Museum of Art: The New Younes and Soraya Nazarian Family Experiential Center Opening

The adjacent workshop is also based on use of shapes in which the kids build a city of their design.

Tel-Aviv Museum of Art: The New Younes and Soraya Nazarian Family Experiential Center Opening

Shachar (Freddy) Kislev: Games, 2013—2019 Curator: Tal Lanir. The conundrum exhibition “Hexagonal Lobes, Moist Tube, and Other Riddles” (2017—2019) and the computer game Google What (2013—2019) are two games with clearly defined rules that invite the viewer to enjoy art through use of games, play elements and riddles.

In “Hexagonal Lobes, Moist Tube, and Other Riddles” the exhibition displays illustrations, drawn by scientific illustrators from around the world, based on the technical descriptions of fruits or vegetables sent to them. The illustrators had not been informed that the descriptions were of a fruit or a vegetable and prepared their illustration based on the written text alone. In the exhibition, the textual descriptions are presented next to the illustrations. Based on the description and illustration, the viewers are required to solve the riddle and guess which fruit or vegetable were supposed to have been drawn. The answers to the riddles are displayed on a table at the center of the gallery.

Tel-Aviv Museum of Art: The New Younes and Soraya Nazarian Family Experiential Center Opening

Bottom Right: Curator Tal Lanir

The work Google What is a game with set rules, with a simple principle: the participant plays in front of a computer. The computer displays several images that match a single verbal expression by using Google’s algorithm (Google Images). The player must guess the word or expression. Some of the expressions are direct and silly; others are difficult to crack; some are a few words long, others are only a few letters. Almost all generate vagueness, confusion and ambiguity. The player has to figure out the logic of the search algorithm within a given time frame. Each search string is a riddle, and the game presents the player with a few dozens of them.

Among the various free activities to be held at the Center throughout the summer are: the Fruit Salad riddle and the challenging application game Google What, based on the Google Images algorithm, in conjunction with the new exhibition “Freddy (Shachar) Kislev: Games, 2013—2019.”

The Younes & Soraya Nazarian Family Experiential Center also features as part of the permanent exhibition, Micha Ullman’s 1980 work Mirror, made of earth, cement and glass, set 1.5 meters below ground. Over the years the work was covered and now, following the renovations, it has been again uncovered.

The Center is due to expand further and hold additional content for various ages and to offer an additional space for the varied activities of the Education Wing, which invite visitors to view the exhibitions and experience different materials.

The Center serves as a meeting point for tours of the Museum, where activity brochures and explanations on exhibitions are provided, enriching the visitors’ experience. There is also a new cafeteria, Studio Café, that opens to the Museum’s Sculpture Garden.

Tel Aviv Museum of Art, 27 Shaul Hamelech Blvd., Tel-Aviv PHONE: 03-6077020 Opening hours: Sunday: CLOSED; Monday, Wednesday and Saturday: 10:00—18:00; Tuesday and Thursday 10:00—21:00 (exhibitions for the whole family open until 20:00) Friday 10:00—14:00. For further details and to sign up for activities: on the English Website. P.S. You can see some of my related trip posts in the strip below. Also, if you're interested in travel-related offers, you're welcome to view my 'best deals' page. Subscribers also have 'members only' benefits such as my updated events bulletin. To subscribe go here.

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