Hi there,
I am happy to share some information with you on a company that just recently was awarded the title "the most Israeli consumer product" in a competition held by the Ministry of Economy on the occasion of the country's 70th anniversary celebrations.
The Iconic Israeli SOURCE Sandals company has celebrated its 30th anniversary with 30 Israeli designer outfits in the opening show of the Tel Aviv Fashion Week.
Clockwise from Top: Dalia Cohen Source CEO and with founder Yoki Gill.
For 30 years SOURCE sandals have ventured on treks and trails all over the world. But only in recent years have hiking sandals stepped into the fashion world, making appearances in shows by Prada, Gucci, Versace and Chanel.
For the Fashion Week opening show SOURCE invited 30 Israeli fashion designers – up-and-coming and well established names – to design outfits inspired by the four elements of nature, water, fire, air and earth, to launch the new SOURCE Women’s Sandals line.
The Opening Show of Fashion Week Tel-Aviv took place at Hangar 11, Tel Aviv Port as a celebration of 30 Years of SOURCE Sandals with a press conference hosted by fashion producer Moti Reif followed by the Opening Fashion Show led by fashion director Jonathan Freimerman.
Among the designers who presented models inspired by SOURCE sandals were: Mika Bashan, Doron Ashkenazi, Eliane Stoleru, Hagit Tessa, Shani Zimmerman, Ronen Chen, Rina Tzin, Tali Kushnir, Kian Frankfurt, Amos Wars.
Additionally, on the occasion of the event, three new elegant SOURCE Women’s Line sandals were launched. The women't lines reinvent the classic SOURCE qualities to star in any environment, on and off the beaten trail: The CARMEL line features extra-light straps and blends in from trail to beach to party. The ATACAMA line adds an extra strap for comfort, protection and style. And the AVENUE line takes SOURCE downtown with a leather look-and-feel straps in combination with the fitted SOURCE triple-layer sole.
SOURCE Sandals – or in Hebrew Sandalei Shoresh שורש – are well known and recognized by every Israeli abroad and at home, and this trademark product is to this day designed, glued and sown by hand in the factory located to the south of Haifa, Israel.
For 30 years SOURCE sandals stand for the connection between man and nature. SOURCE sandals are made to explore and push the borders. This runway show has presented the sandals entering yet again new territory - the fashion runway.
Above: At the Ministry of Economy's booth showing the "Made in Israel" stamp that is placed on Israeli products.
Besides the famous SOURCE Sandals, the company is a world leader in Hydration Systems and Packs for hikers, runners, mountain bikers and armies around the world. SOURCE’s Military Division is an innovator in the field of personal soldier’s gear and protective wear, which has made SOURCE a supplier of the IDF and armed forces around the world, most notably equipping the UK Army with the VIRTUS Soldier System, a smart, scalable load bearing and protective system.
You can Visit SourceOutdoor.com and SourceTacticalGear.com for the full product listing and company background and follow the company on Facebook.com/SouceOutdoor.
Best, Talma
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