Hi there,
The Israeli fashion brand 5US, is boasting blue and white products for its spring-summer collection of 2019. The brand, that manufactures its unique designs in Israel has created a classic and clean collection in the Israeli national colors and suited perfectly to the Israeli climate. Shlomi Rahimi and Irit Noy, owners and designers were happy to present their collection at the launch event and extend their welcome to you.
Above: With Irit and Shlomi
All the items in the 5US collection are designed for everyday wear and reflect the brand's vision that is also expressed in its name. The number 5 symbolizes freedom, love and passion, and this is also the atmosphere in the vibrant studio and in the unique items. The new collection is made up of three different "story" groups, each corresponding to the leading trends of the summer of 2019, as seen in fashion capitals and fashion shows around the world:
Above: The showroom
The first group is the rock group, inspired by the subversive musical genre and includes leather-like items, T-shirts with black and white prints and touches of metallic sequins.
The second group, is inspired by the world of urban sportswear in its use of fabrics, textures and total look. The items are characterized by bold colors and play with a range of hues including white, red, blue, yellow and gray. In addition, the items incorporate several ornaments such as stripes, pique fabrics, tennis-inspired designs and leather-like items with mesh holes.
Above: The launch event
The third group is the Boho-chic group, a Woodstock Festival creation that combines earth colors such as camel, olive, stone and brick with animal prints and bold 70's patterns. One of the most outstanding hues of the collection is the lemon yellow, that pops out from the rest of the colors and manages to connect the stormy hippie 'boho' past with a contemporary modern 'chic'. You can also find a selection of dresses and skirts in the collection with pleats and tiers. In addition to the three leading collections, the 5US brand comes with a limited edition collection of T-Shirts inspired by the election period such as: Choose love, Choose peace, Choose life, Vote for me ... The T-shirts are suitable for the Israeli summer and come in muted black, white and gray colors alongside fluorescent neons.
Price ranges for the new collection are: Tops - 169-239 NIS Jackets - 319-349 NIS Dresses - 319-379 NIS Trousers - 279-339 NIS
The items can be purchased at the showroom on 84 Ben Zvi Boulevard in Tel Aviv and in a variety of selected boutiques throughout the country.
Best, Talma
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