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  • Talma Gotteiner

Etz Hazait: 'Lunch To Go'

Hi there,

The 'Etz Hazait' (i.e. 'Olive Tree') brand is launching a new product series in time for the return to normalcy. Their new series termed 'Lunch To Go' offers two lunch options in the tuna fish category:

1. Pasta with tuna fish in olive oil, Kalamata olives and dried tomatoes. 2. Rice and lentils with tuna fish in olive oil - Majadra style.

Etz Hazait: 'Lunch To Go'

The meal comes in a personalized packaging (160g) that includes a fork and offers an immediate, convenient, high-quality and fast solution for a nutritious meal anytime, anywhere.

The new series was developed by the company's R&D team, based on fine and high quality raw materials.

Tasting tests conducted by the company for these products received very high ratings.

The products are ready to eat and do not require heating. You just open the can and eat. The meals are adapted to a variety of consumer situations: at home, for schoolchildren and students (a nutritious meal as an alternative to a sandwich), for lunch at the workplace, for soldiers, for trips outdoors and abroad and more.

One of the key trends in the world of consumerism is the prioritization of conveniece, that requires food companies to provide high-quality, nutritious solutions that save preparation time and can be eaten anywhere. The 'Lunch To Go' series is a response to this trend.

The 'Etz Hazait' brand is a premium brand that gives consumers an added value in its products in all the food categories that it belongs to. 'Etz Hazait' from 'Shemen Industries Ltd.' is the leading brand in the market of edible oils in Israel, marketing a large variety of quality oils, that have been and continue to be an integral part of the flavors and aromas of the Israeli cuisine for several years.

In recent years 'Etz Hazait' has expanded into the tuna fish category. The 'Lunch To Go' series is another stage in the development of the 'Etz Hazait' brand in the food market in general and in the tuna fish category in particular. The series can be purchased in marketing chainstores throughout the country.

PRICE: 13.9 NIS.

KOSHER CERTIFICATE: Kosher Parve under the supervision of the OU and with the approval of the Chief Rabbinate of Israel. Off you go! Talma

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