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  • Talma Gotteiner

Joya Cosmetics: The KERATIN FORTE Hair Product Series

Hi there,

I am happy to share with you some information about a new series of hair products made by the Israeli manufacturer Joya Cosmetics. The new series is especially enriched with keratin protein and Argan oil and is designed to help rehabilitate, strengthen and maintain all hair types. It is recommended for those who have undergone chemical processes such as dyes, permanents and hair straightening. All the products in the series are salt free and paraben free.

Keratin is a natural protein and by replenishing the damaged hair with the hair's natural keratin, the enriched products are expected to be reverse some of the damage and make the hair become softer, smoother and less prone to dryness and frizziness.

Argan oil is used in hair products due to its high content of antioxidants, Vitamin E and essential fatty acids that promote hair growth, increase the hair's elasticity and moisture and restores the shiny healthy appearance of the hair.

Three basic products from the KERATIN FORTE series include:

  • Intensive Keratin Shampoo

  • Intensive Moisturizing Cream

  • Intensive Microcapsules Keratin Mask

Joya Cosmetics: The KERATIN FORTE Hair Product Series

The Intensive Keratin Shampoo helps restore split ends, clean the scalp thoroughly leaving the hair soft and supple over time.

Using the rich moisturizer that aside from the extra pure keratin protein contains the moisturizing shea butter, provides an additional nourishing treatment that strengthens and protects the hair increasing the intense softness leaving it shiny, supple and with a wonderful scent.

The nourishing mask contains tiny microcapsules that add additional vitamins and active ingredients essential for hair health. The capsules dissolve in the hair fiber, nourishing and coating it with a protective layer that restores the hair leaving it healthier, more flexible and glowing.

Joya Cosmetics is a leading Israeli company in the field of cosmetics, body care, face and hair products. Joya also manufactures private labels for selected companies such as Maroccan, Pure Magic, Jungle Fever, and more. Its high quality products are marketed in Israel, the EU, USA and Latin America markets.

The products can be purchased on the company's Hebrew Website.

Best, Talma

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