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  • Talma Gotteiner

Leo Man: Launching Skincare Products for Men

Hi there,

Leonardo Cosmetics is an Israeli company that I wrote about in the past with respect to women. Thanks to the new generation of young men who are aware of the need to cultivate and maintain a daily grooming routine, Leonardo Cosmetics have used their professional knowledge to create and launch a series of skin care products that are dedicated to men and bring unprecedented results in facial and body treatments.

The new line of skincare products includes: a deep facial cleanser, a moisturizing skin gel for the face, hair and beard, an eye cream and a nourishing cream for the elbows that cover the essential requirements of a well-groomed individual. The company has dedicated products for all skin types to help you care and maintain your appearance and achieve a healthy, radiant glow.

Leo Man: Launching Skincare Products for Men

Above: The 'Leo Man' Products

The 'Leo Man' presenter, Kobi Maor is a well known actor in Israel appearing on TV shows such as 'Sabri Maranan', 'Dumb', 'Haverot', 'Asfur', 'Taxi Driver', 'Kfula' and 'Land of the Little People' as well as in plays. The collaboration comes naturally to him as a son of a hairdresser and beauty salon owner used to skin care and grooming. Together with the Leonardo Cosmetic creative team, Kobi Maor has developed the image of Rico Beauty a funny and witty figure who will lead the entire campaign. As a well-groomed man leading a male grooming campaign, Kobi Maor is planning line of clothing for big people like him, men who love fashion and invest in their look.

Leo Man: Launching Skincare Products for Men

From right to left: Roni Bar, CEO and Kobi Maor presenter.

The new series of "Leo Man" features four products for each man's daily grooming routine.

FRESHES - A Deep Facial Cleanser Cleaning is the first step in the grooming routine. The FRESHES wash is suitable for all skin types: normal, oily or problematic facial skin. The uniqueness of the wash goes beyond cleanliness by also balancing the skin, enriching it with oils and adding vitality to it. The product is SLS-free (a detergent found in soaps and is not recommended for long term use). Instructions: Rinse face with water, apply foam in circular motions, and remove immediately.

Contains: 150 mL. Consumer Price: 115 NIS

FACELOOK - Moisturizing gel for nourishing the face, hair and beard The moisturizing gel incorporates natural oils such as almond oil, coconut derivatives and jojoba oil as well as vitamin E and anti-oxidants. These are natural ingredients that nourish the face, hair and beard and make them shiny and pleasant to the touch. The moisturizing gel is the second step in the grooming routine, and should be applied morning and evening, especially after the cleaser.

Contains 75 mL. Consumer Price: 138 NIS

GREENERGY - A unique anti-aging cream for the eyes The copper-rich formula gives it its special green color. In addition, the formula contains charcoal, quinoa extract and Matrixy and Eyeliss peptide complexes that help blur wrinkles and reduce the swelling that creates bags under the eyes. The cream gives a feeling of freshness and firmness to the skin, contributes to the moisture of the skin, is absorbed rapidly without leaving any sticky or greasy feeling.

Directions for use: Apply a small amount around the eye area in patting movements, morning and evening. Do not use the product if sensitivity to one of the components is known. Store in a shaded and dry place.

Contains 30 mL. Consumer Price 152 NIS

FLEXBOW - Cream for softening and restoring elbow skin Soft, smooth elbow skin is one of the signs of good grooming. The cream contains a revolutionary formula that treats rough and dry skin that nourishes, softens and enriches it with urea, shea butter, mango butter, coconut oil and vitamin B5. The cream can be used for other problematic rough areas like the knees and heels.

Instructions: Apply generously every morning and evening on the elbow and massage until fully absorbed.

Contains 50 mL. Consumer price 138 NIS

The Leonardo Cosmetics products are available on the English Website and from leading cosmeticians. Email or just dial *6104.

Happy Holidays! Talma

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