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  • Talma Gotteiner

New Foods for Tu Bishvat 2020

Hi there,

I am happy to share with you another roundup of new foods on the market in Israel. Since they are all coming out around Tu Bishvat, the holiday of trees, I've included recipes with fruit.

The new foods described in this article include:

  • A Chilled Dough Series by 'Shimrit'

  • Malabi Flavored Halva by 'Achva'

  • Fruit Smoothies by 'Tvuot'

A Chilled Dough Series by 'Shimrit'

Shimrit, the oldest and leading bakery products manufacturer in Israel, is expanding its operations by launching a new product category of chilled doughs. The new series includes chilled and flattened ready made dough for immediate baking. The existing doughs on the market are frozen making this series of doughs a new category on the market. This is the first time that a marketed dough can be kept fresh in the refrigerator and ready for immediate use, and does not require a prolonged defrosting process. The new product series includes puff pastry, filo dough pages, pizza dough used as a base for pizza and shortcrust dough for cookies and sweet pastries.

The chilled dough category is among the fastest growing retail categories in the world. In other countries, the category has brought new consumers thanks to easy preparation, time savings, and the ability to choose the ingredients and additions, suitable for preparation with children and most close to home baking. Now, Shimrit, who has the expertise and experience in the baking industry, has brought this product category to Israel, offering an upgrade to the familiar frozen dough, closer to homemade dough, saving time and effort by providing a solution to the well-known problem of time to defrosting.

The new "Shimrit" dough series can serve as a solution for a quick, spontaneous dinner or other hospitality that requires tasty and high-quality results in a short time. The ease to use dough, only needs to be removed from the refrigerator, spread on the baking paper contained within the package and baked. The new series is available in all the large chain stores in the refrigerator, near the pasta (not in the freezer).

Chilled Puff Pastry Dough - The only chilled puff pastry dough in Israel does not contain margarine, preservatives or hardened fat. It comes rolled in baking paper for easy and quick preparation. Just take out of the fridge, spread on a baking sheet, add a savory or sweet stuffing and bake (300 grams).

Chilled Filo Dough - The chilled filo dough is without preservatives, easy to use and does not dry quickly. The 14 Filo pages are ready to use, remain fresh over time and do not tear easily. Just take out of the fridge, spread on a baking sheet, add a savory or sweet stuffing and bake (300 grams).

Chilled Pizza Dough - The chilled pizza dough is preservative free, comes rolled in baking paper and enables you to determine which pizza toppings to use. Just take out of the fridge, spread on a baking sheet, add sauce, toppings and bake. The pizza dough can be used for baking other savory pastries (415 grams).

Chilled Shortcrust Dough - without preservatives, yet with a refined flavor suitable for sweet pastries, rolled in baking paper for easy and quick preparation. Just remove from the fridge, spread on a baking sheet and add a sweet stuffing before or after baking (280 grams).

PRICE: 15-17 NIS per package.

KOSHER CERTIFICATE: Kosher Parve under the supervision of Badatz Beit Yosef.

New Foods for Tu Bishvat 2020
Credit: TopTouch Photography

Shimrit has also provided a recipe for Tu Bishvat.



  • 1 chilled puff pastry dough (300 g)

  • 4 Granny Smith apples cut into cubes

  • 1 tablespoon butter

  • 1/2 cup cranberries

  • 1/2 cup chopped walnuts

  • 1 teaspoon cinnamon

  • 1/2 cup brown sugar (100 g)

For Coating:

  • 1 whisked egg

  • 1/2 teaspoon brown sugar

  • 1/2 teaspoon sugar powder and cinnamon


1. Remove the dough from the refrigerator 5 minutes before using.

2. Place the butter, apples and sugar in the pan. Stir and add the cranberries and cinnamon and cook until the apples are softened. Remove from the fire, cool and discard the excess liquid. Mix with half a cup of shredded walnuts.

3. Spread out the dough using the baking paper and place in the oven tray. Fill with the stuffing generously.

4. Roll into a long strudel and gently press the dough with a fork to make holes throughout the length of the roll.

5. Spread the whisked egg and sprinkle with cinnamon and brown sugar on top.

6. Bake in an oven preheated to 180 degrees for about 25 minutes until the strudel is golden.

7. Serve with powdered sugar on top.

Malabi Flavored Halva by 'Achva'

Achva, Israel's leading manufacturer of halva, tahini and baked goods, is launching a surprising new product, Malabi flavored Halva! The new flavor is achieved by its combination of roasted coconut, chopped nuts and rose water that give it a wonderful aroma, and a natural red color. The Halva's rich taste is similar to the taste of the wonderful dessert "Malabi", but with the Halva's delightful texture. Halva has a high nutritional value ​​that includes 12% protein, 6 grams of dietary fiber, 80 mg of calcium and 3 mg of iron. The new Halva is joining Achva's successful Halva series and will be sold in the food chains in a 400-gram packaging.

PRICE: 11-13 NIS for packaging weighing 400 grams.

KOSHER CERTIFICATE: Kosher Parve, under the supervision of the ultra-Orthodox community in Jerusalem.

New Foods for Tu Bishvat 2020
Credit: Yael Hahn

Fruit Smoothies by 'Tvuot'

Tvuot, a company that specializes in organic and natural food products, has launched a series of fruit smoothies made from 100% organic fruit, in 4 delicious delicious fruit flavors. The smoothies are made in Italy from organic, non-genetically engineered natural fruits with no additives or preservatives, sugar or artificial substances and are distributed in Israel by Tvuot.

The series is offered in 4 wonderful flavors in easily identifiable packaging:

  • Apple and pear - 60% apple, 40% pear - green cap

  • Apple, peach and mango - 70% apple, 20% peach, 10% mango - orange cap

  • Apple and banana - 80% apple, 20% banana - yellow cap

  • Apple, strawberry and banana - 75% apple, 15% strawberry, 10% banana - red cap

The personalized, recognizable packaging allows you to consume fruit with ease and convenience, anywhere. The packaging has a safety stopper that is tightly closed and allows for reclosing. Store in a cool place and after opening, store in the refrigerator. Consume up to two days after opening.

PRICE: 4.90 NIS for packaging weighing 100 grams.

KOSHER CERTIFICATE: Kosher Parve, under the supervision of the Chief Rabbinate of Israel, and under the supervision of Rabbi J. Belinov, Italy.

New Foods for Tu Bishvat 2020
Credit: Eyal Granit

Happy Tu Bishvat!


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