I am happy to share with you my impressions from a new sports center called ‘New Star’, that was opened in the new C-Center complex in Caesarea by Trimax.
Trimax, is a well-known company that has been training sports teams for ‘Triathlon’ and ‘Iron Man’ competitions over the past 8 years. The new sports center ‘New Star’, that has recently been opened, was established in addition to the online store that already operates and offers innovative equipment in the areas of running, swimming and cycling - for professionals and enthusiasts.
Meet the Team
From left to right: Orna Shahaf owner, her sister, a Trimax Manager, Meir Kaner - CEO Hoka Israel, Erika Greenspan - Miss Fitness Israel 2015. In the next photo I am standing with owner Maxim Shahaf.
The owners of Trimax, Maxim and Orna Shahaf, have committed themselves to ensuring personalization for each customer in terms of sports equipment. "As professionals and professional athletes, we have learned a great deal about the different types of equipment, what worked for us and what less, what the advantages and disadvantages of each product are, who it is suitable for and how important it is to learn from trial. The personal touch also takes into consideration the trainee’s present and foreseen future needs.”
The highlight of the products in the new sports center is the French ‘Hoka’ brand - one of the world's leading professional running shoes.
‘Hoka shoes are suitable for all types of runners and running courses - from a light run in the park to a full-length marathon. As Meir explained, the shoe is lightweight, relieves muscle tension and is also suitable for runners who are recovering from injuries.
Also, in the ‘New Star’ center, you can find unique brands that are not sold in the major chains. For example: LUPOP - a young Israeli brand of quality running pants and SILKY FIT - an Israeli brand specializing in modest swimwear for various uses, such as swimming, rowing and various beach activities.
Maxim and Orna explained: “Our love for innovation and emerging technologies as well as the importance of functionality, materials and style - has made us connect people to the right equipment. We share out love of sports and aim to keep the trainee safe by finding the right equipment for him/her." During my visit, Erika Greenspan, demonstrated how a person is examined during walking and running in order to determine the shoe requirements.
The location of the store was the perfect choice. The concept store in Caesarea provides a response to all athletes. Almost all who live in the region are involved in sports as a hobby. Tourists, who are attracted by the sea-sports in the area can complete their equipment on the way to the beach and due to their ongoing involvement in competitions, professional athletes who are involved in the world of running and triathlon can find a solution to their needs.
Address: New Star – Sport & More, 1 Ha’Rakiya St., C-Center, Cesarea
Open: Sun-Thurs 10:00-20:00, Fri 9:00-15:00
Happy Birthday to me!
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