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  • Talma Gotteiner

'Silk Keratin' by Vitamins: A Revolutionary Home-Use Hair Straightening Treatment in Israel

Hi there,

I am happy to share with you some information about a veteran professional Israeli hair products company that has launched a revolutionary hair-straightening product, the first of its kind in Israel for home use.

The new product, named 'Silk Keratin' has recently been approved by the Ministry of Health. As its name suggests it is Keratin based and is manufactured according to Good Manufacturing Practices. It does not contain formaldehyde or any other toxic or carcinogenic substances and does not burn or damage the hair. The consumer price is 150 NIS and the content is sufficient for two straightening treatments. The product is currently being marketed through the new 'Be' drugstore chain of Shufersal.

Silk Keratin Launch by Vitamins

Vitamins, which until recently produced and sold hair products only to professional hairdressers, has decided to expand its reach to consumers who are seeking to treat their hair at home. The treatment duration of the home-treatment is similar to the duration at the barbershop. Vitamins recommends to perform the treatment at home in the company of a friend to help follow the instructions.

The Keratin based product is also suitable for hair that has already undergone chemical treatments related to hair dyes and prior hair-straightening treatments. The result is very smooth hair. The durability of the straightening depends on the hair type, environmental exposure and hair growth rate of each customer. The product smells pleasant and is sold in a kit that also contains a mask for hair nourishment following treatment.

Silk Keratin Launch by Vitamins

Clockwise from Top Left: Itzik Shir, Second Generation, Haim Shir, Third Generation and Liron Shir, Third Generation

A simple calculation of the money saved by this product compares the price of a single hair-straightening treatment at the barbershop that ranges between 800-1000 NIS to a single treatment with a single treatment with the Vitamins 'Silk Keratin' product that costs 75 NIS (one out of two treatments per pack).

Vitmins has been operating in the international professional arena since 1943 as a company specializing in hair products . The company develops, manufactures and markets a wide range of hair, scalp and skin care products. Vitamins products are based on the highest quality raw materials and are manufactured using state-of-the-art technologies that enable the preservation of the quality of the materials and the production of products that help restore hair and maintain a younger and healthier appearance.

Purchasing and Guidance Video: Aside from the 'Be' drugstore chain, the products can be purchased online through the following Hebrew website or on the following English website where you can see the video on how to use the product.

Best, Talma

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