- Talma Gotteiner
Tel-Aviv: Launching Marathon Samsung 2020
On Tuesday, January 28, 2020 the launch event for the Samsung Tel Aviv 2020 Marathon, Israel's largest sporting event was held at the Daniel Center. The marathon, which has become an Israeli sports tradition is to be held this year for the 12th time on February 28, 2020 in the heart of the city of Tel Aviv-Jaffa. This year, it will be even bigger and more festive. The slogan this year is "BE YOUR BEST" inviting all runners, amateurs and professionals, to run their best and join over 100,000 people expected to take part in the annual marathon event.
WHEN: Feb 28, 2020
Attendees at the event included: Moti Ambram, Head of the Municipal Sports Department, Ofir Vagman, Deputy Director of the Sports Office and the Marathon Director, Ronen Salem, VP Marketing Samsung Israel, Ofer Sheetrit, Director of Kapaim (KPM) Active, the company producing the marathon event, Nili Abramski, Olympic athlete and Israel's top scorer in the former marathon alongside other athletes and many more.
Moti Amram, Head of the Municipal Sports Department stated that this year, the marathon samsung organizers are operating to obtain an international label by joining the world's leading marathon list. Representatives from the World Athletics Association (IAAF) will test the Tel Aviv Marathon. This year, as part of the Bronze ranking nomination process, for the first time, drug tests will be conducted in the event arena for the 1st-3rd places for both men and women who are registering for the full marathon. The Samsung Tel-Aviv Marathon will be the first and only Israeli marathon with an official international label.
In addition, he mentioned that over 40% of participants in the Samsung Tel Aviv Marathon are women. This figure is the highest so far at the Samsung Tel Aviv Marathon and will work to increase it even more this year and in future years.
Ronen Salem, Samsung Israel's VP Marketing stated that Samsung is proud to be a partner in the country's largest sporting event for the seventh year in a row. This year, every participant in the Samsung Tel Aviv Marathon will be able to win an individual victory tailored to his/her individual capabilities (#winwinmarathon). In line with Samsung's motto over the past year, "Do What You Can`t", Samsung encourages all participants to strive and break their boundaries, each in their own unique way.
The T-Shirt Reveal
This year, for the first time, the Tel-Aviv-Jaffa City Sports Authority called on city residents to take part in designing this year's marathon t-shirt to enable them to get involved and influence the spirit and atmosphere of the marathon. The chosen design, created by Nina Spector, a Tel Aviv resident who will run in the marathon, was printed on a "NIKE" shirt and revealed at the official press conference.
According to data from the KPM Active company, as of today, more than 30,000 participants have already secured their place, a considerable increase in registration compared to this period last year.
As a member of the Association of International Marathons A (AIMS), the Samsung Tel Aviv-Jaffa marathon includes elite runners who will try to break the marathon record (two hours, 10 minutes and 30 seconds) set by the Kenyan runner William Kiprono Yegon in 2015 and has been standing ever since.
The starting point for all the race courses will be located on Rokach Boulevard between Ganei Yehoshua Park and the Tel-Aviv fairgrounds, from where the runners will proceed to tracks marked by colors that will differentiate them and pass through the central sites of the city of Tel Aviv-Jaffa. Along the route, runners will also pass through Rothschild Boulevard, Tel Aviv-Jaffa Port and the seashore, Reading Promenade, Joshua Gardens Park, Dizengoff Street, Rabin Square, Hayarkon Street, Ibn Gvirol Street, Old Jaffa and Jaffa Port. The Samsung Tel Aviv-Jaffa Marathon is one of the only marathons in the world with 10 km of its course running alongside the beach.
Throughout the race courses, runners will enjoy music stages and water-stands sponsored by the Mey Eden company. The Tel Aviv-Jaffa Municipality continues to encourage the city's sports culture and therefore, thousands of Tel Aviv-Jaffa school students will take part in encouraging runners throughout the route and contribute to the festive atmosphere that surrounds the city. The marathon will end at the Ganei Joshua parking lot (across from the exhibition gardens), where tens of thousands of participants and supporters will be awaiting a spectacular finish that includes music, VIP complexes and sale stands of sports and active lifestyle products.
The Tel Aviv-Jaffa Mini Marathon for children will be held at Sarona Complex on Wednesday, Feb. 26, 2020, with about 2,000 boys and girls running in two race courses of 500 and 1,000 meters. The event will include entertainment areas and fun activities for the whole family. There will also be a course for children with disabilities and their families.
The Marathon's Social Track and "Pass It On" Project
The Samsung Tel Aviv-Jaffa Marathon continues this year to embrace dozens of nonprofit organizations and support social engagement and community donation. The social race course enables marathon participants to take advantage of their participation in the race for fundraising for various nonprofit organizations.
The Social Track allows any runner registered for one of the marathon events to sign up for the social track as donors to the association of their choice from a list of associations, set a goal to donate and call friends, family and acquaintances to donate for the chosen association.
This year, unlike previous years, all donations will be made through the marathon website and will be fully communicated to the nonprofit organization. This will enable the fundraisers to know how many donations have been made through them, and whether they have met their goals.
New associations are constantly joining the social track, so everyone can find a cause to identify with and run for. Running a marathon takes hours. Donating only a few minutes can change lives.
Among the nonprofits taking part this year: ELIA (For Children with Blindness or Visually Impaired), Natal (Trauma Victims of Terror and War.), Na Laga'at for the deaf and blind, Otot (A Door to a New Life), Enosh (for Mental Health), Haruach Hayisraelit (the Israeli Spirit), Sunrise, Beit Almog Shiloni, Tnu LaChayot Lichyot Dog Shelter, Zichron Menachem, Hiyot (aiding the Ethiopian community), Hayim (“Life”) Association (for Children with Cancer), Big Brothers Big Sisters of Israel, WIZO, Etgarim-Challenge, The Jordan River Village, Women's Spirit, Beit Issie Shapiro, IDF Widows and Orphans Organization and more.
In addition, this year there will be a "Pass It On" project inviting runners to refresh their wardrobe and donate running jerseys, sweats and sportswear to the marathon registration booths in the malls or on the day of the race. The KPM Active company undertakes to seal, fold and transfer them to nonprofit organizations for the needy.
The distribution of runners' kits will take place in several centers to allow runners to collect the kits easily and conveniently. The runners' kit includes: a drawstring bag, a "NIKE" sweat-proof running shirt, a personal chest number, a one-time electronic measuring chip and a host of treats, promotions and benefits.
The marathon event initiated by the Tel Aviv-Jaffa municipality and produced by the applause Company will be accompanied by approximately 5,000 production, security, stewardship and medical personnel throughout the course.
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Be Your Best!
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